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Did You Know?
What do consumers use their mobiles for? 1. calls 2. SMS 3. Mobile Web 4. Apps 5. Games
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Americans are spending an average of 2.7 hours a day on the mobile Internet.
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Demand for mobile websites is expected to exceed PC accessible websites sometime in 2011.
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There are over 4 billion people worldwide using mobile phones vs. 1.1 billion using computers.
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One in two consumers would give preference based on whether a retailer has a mobile site.
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In 2014, mobile internet usage will overtake desktop internet usage.
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Nearly 1 in 3 smartphone owners has called or stopped into a local business after using a search app.
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In 2011, more than 50% of all “local” searches are done from a mobile device.
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Mobile coupon redemption is 10 times that of traditional coupons.
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Digital coupons are attracting more new buyers than print coupons by a margin of 35%.
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Mobile operators predict coupons to be the most widely accepted form of mobile advertising by 2015.
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Coupons influenced 53 percent of all restaurant purchases.
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For restaurants, coupons out-performed direct mail and in-store promotions combined.
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Women are 85% more likely to respond to mobile advertising than men.
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Cleveland was listed as #7 in the top 20 cities for couponing in 2010.
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Only 4.8% of U.S. retailers have mobile-specific websites.
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Prime purchasers in the 35–44 and 45–54 age brackets are strongly embracing the use of Mobile.
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What do consumers use their mobiles for? 1. calls 2. SMS 3. Mobile Web 4. Apps; 5. games